Fundraising campaign counsel for third spaces

You change lives. We'll guide the campaign, make the donor visits, and make the ask with you, from the feasibility study through the campaign celebration.

Raise money for your third space.

We work with you from assessing feasibility through the celebration of the final gift. Together, we set the goal and plan the campaign, then launch it and raise the money to advance your vision.

Campaign counsel

We run the campaign with you.

From the feasibility study through the celebration of the final gift, we direct the campaign and do the asking with your team. Counsel that also raises the money.

The Campaign Launch Pad · Spring Cohort

Your campaign, planned with Anne, executed yourself.

Build your campaign plan from start to finish, working with Anne. At the end you present your completed campaign plan to the cohort.

Test it, plan it, raise it, then celebrate

Every campaign moves through the same four stages, whether we run it with you or you run it from the Launch Pad.

01

Feasibility study

Where most organizations begin their work with us. We test your campaign goal and case through confidential donor interviews, then deliver findings and a clear read on your readiness to move forward.

02

Quiet phase

We develop leadership gift strategies and cultivate major donors, with the aim of securing half your campaign goal before launch. This phase gives your largest supporters time to consider their commitment and make their gifts.

03

Public phase and close

We help you bring the campaign to your wider community through broad engagement strategies and tactics. We keep donors involved and giving opportunities visible as we guide the campaign toward its goal and a successful close.

04

Celebrate and prepare

We help you thank donors, mark the milestone, and steward the relationships your campaign built. Then we prepare for what comes next, because the close of one campaign is the start of the next.

Fundraising for Capital Projects

The Arts Center of Corvallis
Current

The Arts Center of Corvallis

Corvallis, Oregon · campaign launching 2026

Campaign counsel today.

Dr. Martin Luther King Jr. Park
$8.5M

Dr. Martin Luther King Jr. Park

Corvallis, Oregon

Campaign Co-Chair. Built the plan and led principal-gift fundraising with Meredith Petit.

Collaborative Innovation Complex
$213M

Collaborative Innovation Complex

Oregon State University · opening 2026

Senior Director of Development, Engineering, through the era of two $50M lead gifts.

Linus Pauling Science Center
$62.5M

Linus Pauling Science Center

Oregon State University · opened 2011

Director of Development, College of Science. Completed the $25M private matching-funds initiative.

Holcomb Center for Veterans
$15K

Holcomb Center for Veterans

Oregon State University · dedicated 2023

Major-gift fundraising for the veterans' facility as part of her OSU Foundation work.

Who you work with

Anne Murphy

Anne Murphy

Founder · Lead Campaign Counsel

35 years leading advancement strategy and more than $10 billion in campaigns. Co-author of the nonprofit fundraising industry's framework for responsible AI.

Don Wackerly

Don Wackerly

Principal, Donor Communications and Marketing · COO

The language, materials, and campaign communications that move a donor from interest to gift, and the operational side of the firm.

Join Fundraising NOW, our newsletter.

We watch fundraising trends so you don't have to, share proprietary tools and resources, and break down what to do next, step by step.

45 Minutes of Clarity

A complimentary executive fundraising strategy session, wherever you're starting from, questions and all. Come as you are. Go home with a place to start.

Complimentary · One on one with Anne Murphy

Book Anne as a speaker →