Fundraising Campaign Counsel

We co-create the campaign plan with you. Together, we lead the campaign.

From the first feasibility conversations to celebrating success, we help develop donor relationships and secure campaign commitments. We prepare proposals and conduct solicitations with your leadership or independently.

What Fundraising Campaign Counsel Includes

  • Feasibility Study

    We research donor interest, gift capacity, and propensity to give. The findings inform a recommended campaign goal and provide a clear read on readiness to move forward.

  • Campaign Readiness

    We assess and prepare your fundraising operations for campaign launch. We define staffing responsibilities and workflows, then document the procedures and technology your team will use.

  • Donor Research and Data Management

    We manage donor data and identify prospective donors. Ongoing research helps qualify those donors and expand your prospective donor base.

    • MOXXEE Donor Index
    • MOXXEE Invitation Studio
    • Relationship Reader
  • Campaign Case Statement and Donor Proposals

    We develop the campaign’s written case for giving and individual proposals that connect donor interests with specific funding opportunities.

  • Campaign Branding and Messaging

    We develop the campaign’s visual identity and key messages for donor communications and campaign materials.

  • Major Gift Conversations and Solicitations

    We prepare and conduct donor conversations and gift requests with your organization’s leadership or independently.

Typical Campaign Counsel Engagements

Questions About Fundraising Campaign Counsel

What does fundraising campaign counsel do?

Campaign Counsel helps your organization plan and conduct its fundraising campaign. Empowered Fundraiser Consulting provides feasibility research and campaign readiness. We develop donor strategy and campaign materials, then participate directly in donor conversations and gift requests.

Do feasibility and campaign readiness happen at the same time?

Yes. Feasibility examines donor interest and giving potential to inform the campaign goal. Campaign readiness prepares the fundraising operations your organization needs to conduct the campaign. The work proceeds together.

Does Campaign Counsel include donor conversations and gift requests?

Yes. We prepare and conduct donor conversations and solicitations with your leadership or independently, according to the agreed campaign strategy.

How is Campaign Counsel different from Campaign Launch Lab?

Campaign Counsel includes direct campaign leadership and fundraising activity with your team. In Campaign Launch Lab, we co-create the campaign plan and your team leads the campaign.

See Campaign Launch Lab →

Fundraising Strategy Session

Talk through a fundraising question with Anne. She’ll help you make sense of the situation and decide what to do next. You get clear next steps, the replay, and a follow-up playbook.

Complimentary · One-on-one with Anne Murphy