
The Intersection of AI and the Human Touch in Major Gift Relationships
The Intersection of AI and the Human Touch in Major Gift Relationships
Aired Thursday, October 10, 2024

We're digging into the nuanced meaning of the "human touch" in major gift fundraising—what it looks like in practice, how we sustain it, and the unique outcomes it drives. We'll examine whether AI can fulfill parts of this role effectively, without losing the essence that makes donor interactions powerful. We'll discuss whether AI can enhance fundraising success by protecting fundraisers from compassion fatigue.
Anne Murphy and Griff Bohm, Co-founder and Head of Growth at Momentum, will explore these questions in this episode of the AI Empowered Fundraiser Show.
We’ll discuss the balance between genuine human empathy and thoughtful, personalized engagement driven by AI. How much AI is just the right amount?
Why Attend?
What do we mean by "human touch" in fundraising?
What role can AI play in empathetic relationships?
Consider how to balance AI-driven tools with genuine human interaction.
Learn how AI can help make fundraisers' work more sustainable and impactful.
About Our Guest
Griff Bohm is the Co-founder and Head of Growth at Momentum. As a behavioral psychologist, his research focused on financial decision-making and philanthropy, combining academic expertise with real-world fundraising success. Griff has led major capital campaigns for international nonprofits and served as Executive Editor of BikeLife magazine, the third-largest cycling publication in the U.S. When he's not working with nonprofits, you’ll often find him out cycling.
Event Details
Date: Thursday, October 10th
Time: 11am PDT / 2pm EDT
Location: LinkedIn Live and YouTube
Hosted by: Anne Murphy and Don Wackerly of Empowered Fundraiser Consulting and Coaching, www.empoweredfundraiser.com
This event is perfect for anyone pondering how AI will impact philanthropy. We’ll be drawing insights from recent studies and articles—there's been an overwhelming amount of information, and we’re here to help make sense of it. This discussion moves beyond the usual talking points and provides a more textured look into where AI might genuinely add value and where we need to protect genuine human interaction at all costs.